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VIDEO – “Love or Soccer? Puma and The White Paper”


“You love them both passionately, but which one is the love of your life?

Up to now the answer completely depended on who was asking and where.

So in a bid to answer this once and for all we turned to science. In partnership with Professor Bruce Hood and Professor Marcus Munafo of the University of Bristol's School of Experimental Psychology, Puma carried out a series of implicit reaction tests on passionate, long-term supporters of Newcastle United to analyze whether theu favor their beloved team's best striker over this partners.”

Take the survey yourself at

So what is it? Love or soccer?

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