How can we make the United States fall in love with soccer? Buy your friends a beer and watch as a lifelong love affair with the beautiful game begins. Learn more.

The Morning Shot: Wednesday, August 12, 2015

Just a couple of things to give your morning that “kick” it needed. 


American soccer's oldest tournament continues tonight with the U.S. Open Cup semifinals. 

Chicago Fire and Philadelphia Union face off at PPL Park at 7:30pm ET while the heated Sporting KC and Real Salt Lake rival resumes at 8:30pm ET from Kansas City, Kansas. 

The Final, which will be on September 30th, will be hosted by the Fire if they advance. RSL, the Union, and SKC, in that order, would host if the Fire lose.

Both can be watched on U.S. Soccer's YouTube page. 


Dutch 'keeper scores one of the best goalie or non-goalie strikes of the year (already).

Apparently he was also a trialist for Orlando City SC last year. Whelp… you can't hold onto 'em all….


Carli Lloyd is better at pitching (and soccer) than Giovanni Dos Santos. 

U.S. Soccer is trying to trademark the fan-created “Dos a Cero”.

Not cool, bro. Not cool.


How can craft beer continue to be successful and grow in the United States? Dogfish Head founder/owner Sam Calagione has an idea:

“The three legs any successful craft brewery has to be on today…is quality, consistency and being well-differentiated. To figure out a way to create beer you can tell a unique, exciting story around, the way you can enjoy your beer as compared to another beer. We have to be hopeful that craft brewers will be as committed to quality control as they are being creative…Twenty years ago, there was very little use of the Internet to connect beer lovers, so breweries could open and maybe be hitting on two of those cylinders. Now, there is such a great choice that expectations are way higher and the access to online beer communities and beer education is immediate and robust.”

“I realize I am beating a dead horse here, but that focus on quality and consistency, in addition to the passion for creating good beers. The reputation craft beer got in the late 1990s, when we had a sort of shakeup in the movement, was that some people were more passionate about making money than they were passionate about making quality beer.”

Read more from Sam on the Denver Post's beer blog “First Drafts”.


Your coffee spitting moment of the morning…. Wheaties is making their own beer. 

The Minneaspolis-based cereal company General Mills is partnering with local brewery Fulton to create the hefe-style beer. 

So where can you find HefeWheaties?

“For a limited time, beginning August 26, it will be available in the Twin Cities market in a 16oz. tallboy can. 4-packs will be sold at limited retailers in the area, while quantities last. HefeWheaties will not be available for shipment or purchase outside of Minnesota.

Also, the Fulton taproom in Minneapolis will host several events featuring HefeWheaties, with the first being held on August 26.”

See ya tomorrow!

Tags: Morning Shot

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