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FBM DrinkWear – Baltimore Bohemians Jersey and Scarf

Scarves up. Pints up.

Combine a soccer team with an iconic East Coast beer and we're sold. The Baltimore Bohemians will make their professional debut during the 2012 United Soccer League season.

National Bohemian Beer began brewing in Baltimore back in 1885 and the one-eyed, mustachoed “Mr. Boh” has been a symbol for the beer since 1916. “Natty Boh” is considered the official beer of Baltimore since is being served at Memorial Stadium in the 1960s.

Two weeks ago the club announced their partnership with Pabst Brewing Co. (which now owns the brand) to sponsor the team and just this week the club revealed their jerseys and scarves with Baltimore's beer featured prominently.

National Bohemian even “sponsored” our 2011 Major League Soccer Super “Draft” with Mr. Boh as the host.

If this isn't the perfect marriage of soccer and beer then we don't know what is.

And don't worry… you'll be able to get a Natty Boh while watching a match this season as well. Plenty of FBM opportunities there.

Be sure to follow the Bohs on Twitter, on Facebook, and the club’s official website.

Spotted on “The Demin Kit”.

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Tags: DrinkWear, The Best of Both Worlds

Six-Pack Interview Series: Live Breathe Futbol Founder Ebun Olaloye


As soccer in America grows so does the call for quality, stylish lifestyle apparel. We've all got our jerseys, scarves, and team specific Snuggies, but those have their time and place limitations. Thankfully soccer fans have great options with companies like Bumpy Pitch and Objectivo (maker of the FBM shirt!).

But there's a new kid on the block and he's a design machine. Introducing Ebun Olaloye and his brand, “Live Breathe Futbol”, who's name implies that his shirts are for soccer fans both on and off the pitch; for those who's obsession with the game is a lifestyle choice. Olaloye makes shirts that work in game and at the bars.

We were lucky enough to get a few shirts from LBF and can attest to their comfort and style. Ebun was also gracious enough to answer a bunch of questions about where LBF came from, his thought process behind each shirt, and what's next for the company.

Read on….


Free Beer Movement: Tell me a little about yourself. Who are you? Your background in design? Your background in your love of soccer?

Live Breathe Futbol: My name is Ebun and I’m a 21 year old architecture student at Temple University in Philadelphia. My obsession with design started when I was a child. I drew on the walls of my parent’s living room and on any blank surface I could find. In the 9th grade a friend saw my sketch of a t-shirt and asked me to make it for him. Since then I became obsessed with designing t-shirts and my sophomore year I made a new t-shirt every day to wear to school.

My love of soccer started in Nigeria where I was born. I grew up watching the Super Eagles and playing soccer with my friends during recess at school. I quickly became obsessed to the point where I’d disobey my father and stay out on the field much longer than I was allowed to. I always got in trouble for it, but to me getting to play for an extra hour or two was worth the reprimand.

FBM:Where did LBF come from? Why did you start it? How did it start?

The shirt that started it all.

LBF: My sophomore year in college I painted a t-shirt with Cristiano Ronaldo on it. It was bold, unrefined and unlike anything I’d ever seen. I got tons of complements on the shirt even from people who had no idea who he was. And shortly after I made a shirt with Kaka hoisting the Ballon d’Or trophy the year he won it. LBF still didn’t exist at this point; I was just painting shirts with my favorite players on them. One day, I was in class and drew a t-shirt in my sketchbook that had the words “Live Breathe Futbol” on it. I thought it sounded cool and got two dozen shirts printed up. All my friends at pick up soccer bought the shirts within a few days. At that point I hadn’t decided on a name for the brand, but ended up sticking with “Live Breathe Futbol” because there is no question about what it means; it is as direct as can be. If you see anyone wearing a shirt that says Live Breathe Futbol, you immediately know what their life is like.

I started LBF as a response to a fascinating phenomenon I witnessed firsthand at Temple University and other surrounding colleges. Everywhere my friends and I went to play there were a group of guys from all over the world who were playing soccer daily just because they loved the game. The conversations on the sidelines were all about soccer as well, so LBF is my way of championing this soccer-driven lifestyle that so many people across the world live.

FBM: What is the philosophy/beliefs behind LBF?

LBF: LBF operates under two core beliefs, with one relating to design and the other to futbol. LBF’s design philosophy is that a sport as beautiful and colorful as soccer needs a brand that provides fans with beautiful, well-designed gear that is culturally relevant to the sport. I haven’t seen a brand that makes soccer apparel that gets me super excited. My goal is to make LBF that brand for people. I want to design shirts that make people go absolutely nuts the same way they do when they see an amazing goal.

LBF’s futbol philosophy is sort of split into two parts. The first part has to do with the divisiveness of futbol as a sport. As an Arsenal fan, I am morally obligated to dislike Tottenham, etc… However, I feel the same joy as a Spurs fan when our teams win, and the same agony when our teams lose. My goal is to unite futbol fans based on our collective love and passion for the game. The second part of the philosophy has to do with championing the futbol players who play for the love of the game. My friends and I have never earned a dime from playing futbol, yet we’ve spent hundreds of dollars on league fees and driven hundreds of miles just to play futbol. I think it’s time that amateur players get some shine.

FBM: Inside each of your shirts reads, “This garment is designed with the history, character, and flair of the beautiful game in mind. Wear with pride. Remember it’s about moments.” Tell me what that means to you and what it means to the wearer of your shirts.

LBF: When I started LBF I wanted to make each piece mean something to the person who ends up wearing the shirt. The reason for printing the quote on the inside of the shirt is to remind the wearer that LBF isn’t just a brand that’s making cool t-shirts. Each design begins somewhere real, whether it’s a momentous game, a legendary player, or an emotion that resonates with every supporter. That way, you’re wearing something with a bit of history and character. Some people buy things based solely on aesthetics, and others buy for sentimental reasons. I just wanted to ensure that regardless of why you buy an LBF shirt you remember the moments that inspired its creation.

FBM: You recently won a contest with one of your shirt designs for the Philadelphia Union? Tell me about that.


LBF: Winning the Philadelphia Union‘s contest was immense for both LBF and me as young designer. My good friend, Jeff, sent me the link to the contest. I am not a huge fan of design contests because the talent out there is so amazing that it can be discouraging to even try at all. However, at the time of the contest I was in a mindset where I wanted to really challenge myself as a designer and see how I fared in comparison to other designers.

My goal with the Union contest was to create something that was culturally relevant to both Philadelphia as a city and the Union as a new part of the city’s sports identity. After a few iterations in my sketchbook, I decided that a hand drawn design was the best approach to capturing the classic and iconic look that best describes Philadelphia. Fortunately, the design resonated with people enough to make it the winner. I got the chance to stand on the field at PPL Park in front of 19,000 people. It was very special, too, because I got to share the moment with my friends.

FBM: How can fashion influence American soccer culture? What part does it play in American soccer culture?

I think fashion can influence American soccer culture if iconic American brands like Ralph Lauren and Tommy Hilfiger embrace American soccer and promote the game with their clothing. By doing this, they expose people who never watched a game of soccer to the wonderful sport the same way Ralph Lauren did with his POLO line.

LBF Spring Fashion Show

Fashion’s role in American soccer culture can be looked at from two angles. The first is on the scale of the national team. American pride is on display at stadiums with flags waving and countless U.S. jerseys with “Donovan” and “Dempsey” written across the backs. However, this is a bit problematic because Nike wins in all of this. American soccer simply needs more fashion brands creating gear that people can wear in support of the national team. I honestly get a bit tired of seeing the same jerseys over and over again. A cool t-shirt is more versatile and more stylish than a jersey.

Fashion also shows the diversity in American soccer culture. I know a ton of guys who wear jerseys from countries they aren’t from just to show their support for or admiration of players from those countries. It is really inspiring to see how diverse American soccer fans are. I imagine this doesn’t happen in many other places in the world.

FBM: What’s upcoming for LBF? Any hints to the summer line?

LBF: There’s quite a lot upcoming for LBF. So far the brand has been run entirely by me, and in order to take it to the next level, I’ve teamed up with a good friend of mine who’s also soccer crazy to get things going. We also started an inter-collegiate league that features 24 universities in the tri-state area (NJ, DE, PA) called the Live Breathe Futbol Premier League. We will also launch a new website that’s pretty cool along with the summer line.

The summer line is going to be very relaxed. A lot of the pieces are understated and a departure from the graphically intense designs that the brand is known for. Summer is about kicking back, relaxing with your friends and not having a care in the world. The shirts will reflect that without losing the essence of living and breathing futbol.

 Check out Live Breathe Futbol for these and more awesome shirts!

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Tags: DrinkWear, Six-Pack Interview Series

12-Pack Interview Series: Bumpy Pitch Co-Founder Ben Hooper

The brainchild of two former professional soccer players, Bumpy Pitch is setting the standard for off-the-field soccer style. Founded in 2004 by ten-year MLS veteran Brian “Dunny” Dunseth and Ben “Beans” Hooper, who spent time playing in Holland, Bumpy Pitch has established itself at the forefront of soccer fashion beyond the jersey and training gear. But Bumpy Pitch is more that just a high-quality t-shirt company, they're the promoters of the soccer culture and lifestyle that exists in orbit around the game. And that's where their other website, The Original Winger, comes into play. While BP focuses on the apparel-side, TOW is the documenter and promoter of the culture and lifestyle that is weaving their way into mainstream America's head.
The Los Angeles-based company (with Ace Harrison also as a partner) is getting love from soccer fans, professional soccer players, and celebrities the world over. Part of these shirts' appeal is their high-quality, but mostly its about what's on the front of each; and that's American soccer history.
Bumpy Pitch has saved a little slice of the sport's history on each one of their shirts, rescued the North American Soccer League from the dustbin of time, and, in some cases, brought century-old clubs into the soccer consciousness.
“Beans” was more than happy to sit down and pound out a few answers for the Free Beer Movement about Bumpy Pitch, where they came from, their mission, where they're going, and about The Original Winger and its role in this whole sha-bang.
1) Where did the idea come from for Bumpy Pitch? How did the company get started?

The idea for Bumpy Pitch and the start for the company were all very simple. We didn’t feel like there was any fashionable / lifestyle clothes that represented for soccer. So we decided we would make some. The early stuff we made was mostly for ourselves and friends, and was incredibly basic. But the idea was there and we believed in the idea of the “lifestyle of soccer.”

2) If you ask a lot of soccer fans they say that “soccer is young in America,” but the shirts you make tell a different story. Why is looking into the past of American soccer important for its future?
I think the growth of the sport may be in its early stages here in the States, but the sport itself

has a pretty rich history in America. As the sport continues to grow here, we thought it was important to understand where the sport has come from before we could fully embrace where it’s headed. Besides, the stories, histories and imagery from these old teams are pretty amazing.

3) How do BP and The Original Winger work together to promote the game and its ties to fashion?
I think that what we do with both Bumpy Pitch and The Original Winger is about more than just fashion. Obviously fashion drives a lot of what we do, but it’s more the lifestyle of the sport that we really push. Fashion plays a big part in the lifestyle, and since we design and produce clothes that are an obvious focus for us. But we are a lifestyle driven company, more than just a clothing company.

4) BP has garnered some pretty high profile wearers of your shirts. People like Steve Nash, several members of the USMNT, Tom Morello, even Ryan Seacrest. What is it about BP that appeals to not just soccer fans, but a larger cross section of America?
I think the quality of the shirts is the first thing. We spent quite a bit of time developing the shirts and getting them exactly how we wanted them. Everything from picking the type of cotton that is used, the cut of the shirts, and the treatments to get them to feel as soft as they do. I think people pick up on that quality. I also think a lot of people appreciate the stories that are associated with the shirts.

5) You write on your site that the focus of soccer has always been about what’s on the pitch and almost nothing beyond that and that BP and TOW is about changing that. What does the scene look like several years after having started BP?
It’s still a challenge to get people to look at things in a different light, but things have definitely changed from when we first started talking about the lifestyle side of things. We get a lot of incredible feedback from people who appreciate our approach to things so we know we are doing something right.

6) Tell us about your current collection.

The original shirts we did were inspired by the history of soccer in the US. We featured teams such as the Fall River Marksmen and Bethlehem Steel which date as far back as the late 1890’s. We also had some teams from the NASL days. So history was a big part of what we have done so far. We’ll continue to feature some of the older team inspired shirts while we continue to introduce new designs and products.

7) When is the next collection rolling out for BP? Can you give us any clues to what it will be about? Or what teams might be featured?

We’re currently releasing a couple shirts a month right now and plan to continue doing things that way as opposed to one collection every few months. We also have some products we have been working on for awhile that we will be releasing like hoodies, polos, etc. As for the theme or direction, it’s kind of fluid. We come up with ideas we like and then go from there, as opposed to trying to make something fit within a pre-defined theme. We’ve got some pretty incredible new shirts in the works as well as brand new products.

8) So far what’s the coolest shirt, in your opinion, that BP has put out?

I really like the ones featuring the old teams like Fall River Marksmen and the Brooklyn Wanderers. These teams date way back, and also didn’t have any logos that we could find so we got to design the logos based on what we thought a logo should look like for these teams.

We also did a shirt with Nick Egan that blends soccer, punk music and 1970’s London. Collaborating with Nick was a lot of fun, and I’m really happy about how we were able to mesh the different elements without watering down the message.

9) TOW just started a really interesting feature called, Soccer in America, can you talk a little about that project; where the idea came from, what’s the goal, and how it’s going so far?

The easy answer is we are fans of photography and soccer and we wanted to combine those elements. The deeper answer is that we wanted to explore the culture of soccer in America via photography. We are all a part of the greater soccer culture here, but the way that looks in Southern California might look very different in some ways to how that looks in the northeast and so on. The series has been incredible so far. Getting to see soccer images taken from people around the country will never get old for me, and hopefully it helps continue to build the community.

10) A few selfish, and pretty slanted, questions for the FBM. What is it about seeing a live soccer game and having a cold beer in your hand that makes everything seem right with the world?

It’s kind of like peanut butter and jelly. They compliment one another and just fit together perfectly.

11) How cool would a Free Beer Movement shirt look in your next collection? (feel free to respond with “no comment”)

I actually have the basis of a design for a BP x FBM t-shirt, and I think it would look pretty rad.



Tags: DrinkWear, Twelve-Pack Interview Series

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