An American in Brazil: Meet Teddy Goalsevelt
Planting the Seed of Soccer Across America: Danny Beerseed
Teddy conquering the Amazon in Manaus.
Mild-mannered Chicago advertising man by day. Legendary former American President Teddy Roosevelt by game day.
Meet Mike D’Amico.
Since his first appearance with Jimmy Conrad and KICK TV post-Natal and then in millions of home around the world during the broadcast celebrating during the USMNT-Portugal match D’Amico is currently the “face of American soccer”.
What started out as just a silly idea to enjoy his time as a fan supporting the national team in Brazil has grown into a viral journey few, especially D’Amico, could imagine.
Below is the story, in his own words, of how one man took Brazil by storm and channeled his inner 26th President, Teddy Goalsevelt.
The first part is the boring and lame part. Since October I had been letting my beard grow. I had a beard that maybe came down to my chest. It was a massive beard. I knew that I was going to want that beard. It’s like a face scarf. It’s too hot for that.
That was so much work. Like nine months. There’s got to be something I can do with this. Can I dye it? Can I shave it into USA? Into a statue? Can I carve it?
I travel a lot for U.S. Soccer and I always love the guys that no matter the temperature or what the conditions are they’re always dressed up. There’s the guy in the colonial outfit; the tri-corner hat and the wig. There’s always the guy with the World War II general helmet with the pipe and the aviator sunglasses. Those guys get people psyched. It gets people excited.
If I’m going to Brazil, if I’m spending all of this money… why not try and do something like that?
So I started brainstorming. I had the facial hair thing in my head. I had Brazil on my mind. It all of a sudden it came to me: Teddy Roosevelt.
Who better to be that than Teddy Roosevelt in Brazil, in the Amazon? The mustache and the Rough Riders.
With that much beard growth is was pretty easy to turn it into his mustache. In fact I had to trim it a bit.
I mentioned it casually to a few people, just to test the waters and the were like, “YES!”
I started to put it together in like March or April. Looking around and piecing things together. Ironically almost the entire costume was assembled from Amazon.com.
Tapping a rich cultural history
I was talking to a bunch of fans at the hotel before the Natal match and this was the first dabble into American soccer culture. They were looking around and there was me and General (George S.) Patton, and Duff Man, people with the face paint and the wigs. All the different kinds of people dressed up.
So a U.S. soccer match is kind of like the Super Bowl meets ComicCon.
The cool thing about being an U.S. soccer fan is the breadth of culture that we have access to that can immediately represent America. Some other countries don’t have that.
There are so many cultural things. There’s so much history.
Teddy Roosevelt is like you took American culture, rung it out, and made a cartoon character of it. Like he’s not real. This is a guy who born and raised in New York, he was a cowboy, a Rough Rider, a politician, a President, and all of the expeditions. The story of this man is almost fictional.
I think that’s part of the reason everyone loves the costume so much. There are lots of President that could claim to be the “most American President”, but I think you’d have a hard time making a better case than you can for Teddy Roosevelt.
An Unexpected Reception
I thought I was just going to be another guy. “Ohh… look it’s a super hero that’s cool. Ohh… look it’s George Washington. Ohh… look it’s Teddy Roosevelt.”
But it’s been like, “Superhero. George Washington. TEDDY ROOSEVELT!”
Then there’s like a line to take photos and people want to sign songs. It’s just been over-the-top craziness since day one.
I had absolutely no idea that is had gotten so big back home. Buzzfeed. I was on the homepage of ESPN.com. They were talking about intense fans of the World Cup and that’s not something that’s been apart of our vernacular.
Will Teddy ride again after the World Cup?
That is a question that I don’t feel like I get to answer. I feel like everyone else has already made that choice for me. One of the first emails, after returning from Manaus, I got was from a co-worker was, “You’re wearing that on Monday to work, right?”
All of the guys back home at American Outlaws: Chicago were like, “I don’t care what it takes you’re wearing the ‘Teddy Goalsevelt’ costume to the first game back. It doesn’t matter how many free beers it takes… you’re doing it.”
I think Teddy will live on. I think he has to.
The fact that this many people are sharing and tweeting and posting my stupid face just means all of those people were watching U.S. soccer.
Which is incredible. How big this has gotten… it couldn’t have happened if there wasn’t a critical mass of eyeballs on the match. So the fact that so many people were watching the ability to turn my dumb face with this hat, glasses, and mustache into a viral hit is fantastic.
Not for me, but for the game.
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