National Free Beer Movement Weekend 2012
Planting the Seed of Soccer Across America: Danny Beerseed
This Saturday is "National Beer Day," the unofficial holiday in which Americans celebrate the return of delicious beer and spirits to the nation's bars and stores with the end of Prohibition in 1933.
Millions of Americans lined up at their local bars, pubs, and taverns ("New Beer's Eve") awaiting this moment when at twelve midnight they could drink again without fear of their suds confiscated or their speak-easys shut down. Happy days were here again. (In fact, 4,207 liquor licenses were issued in Milwaukee alone on April 7th!)
To celebrate the resurrection of beer drinking in the United States we are encouraging each American soccer fan to exercise that Constitutional right to drink beer and do it this weekend at a soccer game with a soccer newbie.
Celebrate "National Beer Day" by making this weekend "National Free Beer Movement Weekend".
Without the repeal of the 18th Amendment we wouldn't have delicious, delicious beer. And without said beer we wouldn't have the greatest motivator in the world to build American soccer.
This weekend when you're attending a Major League Soccer game... bring a friend. When you're watching English Premier League match Saturday and Sunday mornings.... bring a co-worker. When you're pulling up a seat to any soccer game that's live on on TV anywhere in this great nation or from anywhere in the world.... save a seat for a family member.
All of these people, in all of these situations, are potential soccer fans and they just need the proper setting, the proper education, and the proper brew, all provided by you, for them to be exposed to the wonderful world of soccer.
This is the perfect weekend to participate. All across Europe there are matches that will make-or-break title contenders and games that will decide the survival of other clubs. And, of course, in our domestic league, the love of our life, the MLS season (and the NASL is kicking off) is in full swing. First Kick has come and gone, but the newness of the season is still alive. Every team is still alive and optimism still reigns supreme.
There are tailgates galore to grab a brew, bars abound ready to fill your pint, and fridges fully stocked to host a gang so why not bring a few new fresh faces along and expose them to the beautiful game?
Historical Note: For many beer nerds, December 5th is the ultimate Prohibition-ending holiday called "Repeal Day" in honor of the final necessary 2/3rds of states (Utah, of all places) ratifying the 21st Amendment. For the Free Beer Movement we're going with this day to honor when President Franklin D. Rooesvelt signed Cullin-Harrison Act became law, official ending the failed Prohibition experiment and allowing beer and other alcohol to flow freely again. Also, since this date falls during the MLS season it makes even more sense.
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