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The Best of Both Worlds Archives

The 2012 European Championship “Beer-view” - Group C

The every-four-year extravaganza known as the European Championship (or "Euros" for short) is about to roll. The 2012 edition is co-hosted by Poland and Ukraine and features the top 16 teams (in four groups) from the continent in fierce competition for the Cup that Spain currently holds. You can read all about the squads on any number of websites and magazines, but where else can you get a team-by-team "beer-view of the "Euros"?

The answer.... only on the Free Beer Movement.

We'll preview the continental competition in four parts, one for each group. The beer we chose might be the most popular in that country, have the coolest name, or have the most interesting back-story. It may or may not be the best tasting, though, so be warned beer-snobs. Either way it some how represents that country for your drinking enjoyment.

The tournament kicks off on Friday, June 8th and continues through July 1st. All of the games will be televised by ESPN, ESPN2, and ESPN3.com so check your local listings.

Cheers!

The Groups

Group A

Group B

Group C

Group D

Group C

Spain - Estrella Damm

We've talked about Estrella before and given Barcelona's immense influence on the Spanish national team it's not unexpected that the "Beer of Barca" becomes that of "La Furia Roja" as well. The verdicts on "Damm", an adjunct lager, are not great so we highly recommend going for the upgraded witbier version of Estrella, "Inedit".

All eyes will be on Spain as the defending European champions (and, of course, world champions) set their sights on back-to-back titles. With seven of the 23 players on the roster hailing from Barcelona (and five from La Liga rivals Real Madrid) their 2012 campaign will rest heavily on the Barcelona contributions. Barca players like Xavi, Iniesta, Pique, Fabregas and Madrid stalwarts Iker Casillas, Alvaro Arbeloa, and Sergio Ramos formed the core of the previous title winning sides and will be looked to carry that burden again. The loss of leading scorer David Villa (51 goals since his 2005 debut and add in the unpredictable Fernando Torres (Chelsea) and Spain could crash out before defending their title. The Germans, and the rest of the Cup contenders, hope so.

Italy - Moretti

By Kristen Schlewitz / @7500_Kirsten

One of the most popular beers in Italy has been scooped up by Heineken International. There's probably some sort of metaphor in this for the Italian side at Euro 2012. Hang on, it's coming to me...something about the Azzurri changing its style? Moving away from traditional Italian catenaccio and toward a more attacking method of play?

Hard as it is to believe, that's what the Italians are doing. But worry not -- every announcer will still drone on and on about the defensive habits of the Italians, even as Spain, Croatia, and even Ireland freely frolic behind their back line. Cesare Prandelli is doing his best to plug the holes at the back, but you're not going to see the same old flawless azzurri. Instead, Italy have a masterful midfield, orchestrated by the magnificent Andrea Pirlo. There will be the antics of Mario Balotelli to look forward to, and when he inevitably gets suspended, the fun of Sebastian Giovinco. And if things get boring, you can play "Where's Waldo?" with Riccardo Montolivo, who regularly disappears during a match.

As for the beer, well, drinking Moretti will likely remind you why most visitors to Italy spend their money on wine. It's a typical pale ale, light and frothy. Nothing offensive, but it's better than either Peroni or Nastro Azzurro, which I'm convinced is hop and malt free. And if you take a drink every time the commentators mention defense, you'll have a buzz going in no time.

Ireland - Guinness "Half and Half"

We got stuck between going all in for Ireland's (and the world's) most popular stout and something a little more obscure. Guinness is the easy and straight-forward choice so we decided to add a twist. The "Half and Half" is a fellow Irish beer, Harp Irish Lager, topped off with a Guinness. Both are brewed by the Guinness Brewery and the combination makes it the most Irish drink this side of whiskey.

Whatever you do, do not call it a "Black and Tan" in Ireland.

The variation of the "Half and Half" would be a "Pint Special", "Blacksmith", or a "Light and Bitter", where Smithwick's is poured over a Guinness.

Oh, you want to talk about the team now? OK... well after their crushing playoff elimination from 2010 World Cup qualifying. Another playoff win, this time against Estonia, saw the "Boys in Green" qualify for their first major tournament since 2002.

Led by defender Richard Dunne, goal keeper Shay Given, and forward Robbie Keane (MLS represent!), Ireland has their work cut out for them to advance out of the Euro group stages for the first time. 

Croatia - Ožujsko Pivo

If we told you that Croatia was ranked higher than fellow Euro sides Italy, Portugal, and France (not to mention Denmark, Russia, and Greece) would you believe us? If you Googled the FIFA World Rankings then probably. Indeed Croatia, sits at the number eight position in the roundly criticized global chart. Their June 14th match with Italy will certainly show if those rankings have any bit of truth to them. The "Fighting Picnic Table Cloths" as they are affectionately known as (Note: Probably not true) backed their way into the Euros needing a playoff win away in Turkey. The walked away, 3-0 winners, and entered in the tournament that the national federation had hopes to host with Hungary (but obviously Poland/Ukraine's bid won out).

The national team is sponsored by Ožujsko and given we're a little light on our knowledge of Croat beers we'll settle on this one. Although they lose major point due to the fact they make a lemon version of the beer as seen in this soccer/beer commercial. Their "Pivo", a Pale Lager sans the fruit weighs in a 5% ABV and that reviews call "not that gross" and "wasn't undrinkable". If those aren't ringing endorsements then we don't what is!

 

Tags: Beer, The Best of Both Worlds

Bohemians Celebrate 45 Years of the Baltimore Bays on Throwback Night (Brought to you by FBM)

 

The Baltimore Bohemians will honor the 45th anniversary of the Baltimore Bays with “Throwback Night” on Saturday June 16 during their match against the Westchester Flames.

The Bohemians, one of the newest editions to the USL Premier Development League, will wear retro gold and red kits modeled after the Bays’ original uniforms. The club is offering $2 National Bohemian drafts for this special match. The Bays were owned by Jerold Hoffberger, president of the National Brewing Company – the same company that originally manufactured Baltimore’s beloved beer.

The match is being presented in conjunction with the Free Beer Movement, an organization that attempts to convert non-soccer fans to love the beautiful game, one beer at a time.

Baltimore native and former Bays defender Joe Speca will kick out the first ball. Speca was one of only three American-born players in the NPSL at its inception in 1967 and played two seasons with his hometown club in both the NPSL and NASL. In addition to starring for the Bays, Speca also spent time at Baltimore St. Gerard’s and Baltimore Pompei, with whom he reached the final of the U.S. Open Cup in 1957. Speca was also a member of the U.S. National Team, joining the team during the 1959 Pan-American Games and World Cup qualification matches in 1960, in addition to other friendly matches.

Tickets for the 7:00pm match are available at baltimorebohemians.com or by calling 443.980.BOHS.

Tags: Beer, FBM In Action, Free Beer Match Days, The Best of Both Worlds

The 2012 European Championship “Beer-view” - Group B

The every-four-year extravaganza known as the European Championship (or "Euros" for short) is about to roll. The 2012 edition is co-hosted by Poland and Ukraine and features the top 16 teams (in four groups) from the continent in fierce competition for the Cup that Spain currently holds. You can read all about the squads on any number of websites and magazines, but where else can you get a team-by-team "beer-view of the "Euros"?

The answer.... only on the Free Beer Movement.

We'll preview the continental competition in four parts, one for each group. The beer we chose might be the most popular in that country, have the coolest name, or have the most interesting back-story. It may or may not be the best tasting, though, so be warned beer-snobs. Either way it some how represents that country for your drinking enjoyment.

The tournament kicks off on Friday, June 8th and continues through July 1st. All of the games will be televised by ESPN, ESPN2, and ESPN3.com so check your local listings.

Cheers!

The Groups

Group A

Group B

Group C

Group D

Group B

Netherlands - Oranjeboom

It'd be easy to just pick Heineken, Amstel or even Grolsch, but the FBM isn't about the easy way out. For the Dutch we've chosen to pick a domestically popular, but obscure beer: Oranjeboom. Brewed since 1671 Oranjeboom translates to "Orange Tree" and symbolizes the Dutch Royal Family. At 5% ABV it's a pretty standard pilsner, but the cool thing is that it also appears as an "Extra Strong" and a "Super Strong" that bang in at 8.5% and 12.5% ABV, respectively. So that's fun. (Not fun? They also make a N/A version... boo!)

And so Oranjeboom is the beer of choice for the...err... team wearing orange this summer. The Dutch are the perennial under-achievers of the soccer world coming oh-so-close on way too many occasions, most recently the 2010 World Cup Final against Spain. They were also the bridesmaid twice in 1974 and 1978, but do have one Euro title (1988) to hang their wooden shoes on.

This tournament is Holland's to lose as they enter it, with Spain and Germany, as the favorites as well.

Germany - Tannenzäpfle

By Jobst Elster / The Real Footballer

Euro 2012 is upon us. The German football powerbrokers have made their 23-man squad selection, the youngest and arguably most talented group of the 16 European countries competing for the title of UEFA Euro 2012 Champion come July 1st. Expectations are high, sky high in fact since the last silverware earned by the men’s national team was Euro 1996 and loses to Spain in the Euro 2008 Final and 2010 World Cup semifinal have not sat well with the German faithful. 

Which brings us to the option of drowning your sorrows, with good German beer, beer worthy of the title of ‘offizielles Bier der Deutschen Nationalmannschaft’ (official beer of the German NT) for Euro 2012. For me, as a true ‘Germarican—an exiled German paying too much for German brews in the states -  the beer that most embodies the modern Germany and is enjoyed by the working man as much as the corporate tycoon, much like the love for NT football, is Rothaus Tannenzäpfle, a Pilsner-style beer brewed in Germany’s Black Forest. The beer’s literal translation ‘little pine cone’ and  rustic label all point back to its forestry roots.

The beer much like the German team has made a remarkable comeback within the last 6+ years, morphing from ‘another state owned brewery beer’ to THE cult beverage of Germans of all ages. Tannenzäpfle is the best example of a Southern German Pilsner, and with its ‘bitter meets fruity’ flavor is the ideal brewskie to enjoy during Germany’s run for Euro glory in Poland and Ukraine. While my Euro beer choice may be  controversial perhaps due to the fact that 7 of Germany’s probable starters are Bayern players (think Hefeweizen and Starkbier) or because the likelihood of you finding this beer in the states is nearly nil, I’ll stick by guns and put my Euros on the Tannenzäpfle- German NT combo all day long.

Denmark - Mikkeller

Danish brewing history, you say? Pssshyah! Danish industrialist J. C. Jacobsen revolutionized the world of brewing when his brewery, Carlsberg, bred a pure strain of lager yeast. This enabled the breweries to achieve a large and consistent output, and lager has been the most popular style of beer in Denmark since Carlsberg started selling it in 1847.

Danish soccer history, you say? Pssshyah, again! Denmark owned the 1900s and 1910s in soccer and won the 1992 European Championship, making them Greece before Greece knew it could be Greece. Under coach Morten Olsen his "Olsen Army" has returned to its glory days of the 1980s and early 1990s when the "Danish Dynamite" made their mark on European soccer and Denmark could be a surprise if this "group of death" becomes a war of attrition. More likely, though, they'll be the groups whipping boy. Unfortunate, too, because a weaker group might see them through to the quarter-finals.

Is Danish beer making the same comeback? Sure Carlsburg (uh, those green bottles again...) dominates not only Denmark's beer scene and a large part of the export market as well (including a shockingly high number of exports to beer-mecca Germany), but smaller craft breweries in the country and making them look crazy-old-fashioned.

Meet Mikkel Borg Bjergsø, a former math and physics teacher turned brewer. His Mikkeller craft beers are taking the world by storm and now available in over 40 counties. Their "Beer Geek Breakfast" (a coffee and oatmeal stout) launched them to international fame and is one of the highest rated imperial stouts out there. The perfect beer for those morning Euro games.

Since then Mikkeller has brewed loads of amazing and risky craft beers, including several collaboration beer with state-side breweries.

Will Olsen have the same impact on the 2012 Euros as Mikkeller has on the European (and American) craft beer scene?

Portugal - (Insert Cristiano Ronaldo Beer That Doesn't Exist, Here)

There's no way that there's a beer-equivalent of Cristiano Ronaldo so there's no sense in bothering to try. He seems more of a Red Bull and vodka sort of guy...

Apparently there actually is beer in Portugal and it's been brewed there since Roman times. Even back then the Portuguese national team was over-rated and under-performed on the world stage.

So let's just talk about Ronaldo. With no Leo Messi counter-weight (despite what ESPN's Mike and Mike might have you believe) this could be his tournament to shine. That is, of course, if "The Navigators" (yes, that is apparently one of their nicknames) can survive the group and advance. They've got Manchester United's Nani, Chelsea's Raul Meireles, and Real Madrid's Pepe as a strong supporting cast.

Honestly, just have another Mikkeller for Portugal.

Tags: Beer, The Best of Both Worlds

The Suds and Soccer Show - An Introduction to Craft Beer Styles for Soccer Fans (Episode 1)

 

Uh, oh.... someone put us in front of a camera (we're more of a "face-for-radio" movement).

Free Beer Movement and Scot Metzger of Freetail Brewing Co. (San Antonio, Texas) break down some of the more popular beer styles in the craft brewing world... with a soccer twist.

Shot at North By Northwest Brewery and Restaurant in Austin, Texas.

Produced by Dead Bolt Productions (San Antonio, Texas).

Tags: Beer, Suds and Soccer Show, The Best of Both Worlds

The European Championship 2012 Beer-View: Group A

The every-four-year extravaganza known as the European Championship (or "Euros" for short) is about to roll. The 2012 edition is co-hosted by Poland and Ukraine and features the top 16 teams (in four groups) from the continent in fierce competition for the Cup that Spain currently holds. You can read all about the squads on any number of websites and magazines, but where else can you get a team-by-team "beer-view of the "Euros"?

The answer.... only on the Free Beer Movement.

We'll preview the continental competition in four parts, one for each group. The beer we chose might be the most popular in that country, have the coolest name, or have the most interesting back-story. It may or may not be the best tasting, though, so be warned beer-snobs. Either way it some how represents that country for your drinking enjoyment.

The tournament kicks off on Friday, June 8th and continues through July 1st. All of the games will be televised by ESPN, ESPN2, and ESPN3.com so check your local listings.

Cheers!

The Groups

Group A (today)

Group B (Thursday)

Group C (Friday)

Group D (Saturday)

 

Group A

Poland - Tyskie

When you think of European beers your mind probably wanders to Great Britain and certainly Germany, but Poland? Probably not. The same question asked of European football might produce a similar response, but in both beer and football Poland is no slouch.

Tyskie is Poland's most popular beer, filling up 18% of the Polish's glasses, but interestingly enough, it is the most served and bought beer in all of Europe. Quantity doesn't always equal quality, though. Despite a storied history (brewing in the town of Tychy goes back 400 years) the Pale Lager gets mixed reviews; the best of Poland's beer, but compared to other Euro beers it's a far cry.

Poland's national team will find a similar reception at the European Championships. They first qualified for the Euros in 2008 and had disastrous (and failed) run to qualify for the 2010 World Cup. The 1970s and 80s were the high-point of Polish football, finishing third in both the 1974 and 1982 Cups and taking gold in the 1972 Munich Olympics and silver in the follow Games in Montreal.

Poland makes this year's tournament as one of the co-hosts (along with Ukraine) of the Euros.

Will Poland advance out of its group? Probably not, but they'll certainly make life difficult for those who will.

Greece - Mythos

After stunning Europe (and the rest of the world following along) in the 2004 European Championships, Greece has returned to earth. They still sit inside FIFA's top 30, but hardly look like Euro-beaters this year.

For Greece we've gone with the country's second largest brewery, Mythos, because the name fits well with the near-mythological status that Greek football occupied following their 2004 rise. It was a time for team football that frustrated (and sometimes lulled to sleep) opponents. Spain's 2008 Euro (and 2010 World Cup) dominance made the case that a team-oriented game could also be attractive.

Mythos the beer is a favorite of vacationers in Greece (if there are any left there after the economic downturn and austerity-fueled riots), but like any lager that comes in a green bottle you're not going to be too pleased with it.

In a few more years Greece's Euro title will seem less like a myth and more like a dream or arbitration in the global game. They've got a decent chance of getting out of their group, but hoisting the Cup again seems very unlikely.

Russia - Толстяк

If we want to play with stereotypes Russians only drink vodka and there's snow on the ground 365 days a year. Truth-be-told the reality isn't that far off. There are breweries in Russia, but they seem to have everything backwards. Production is down (while global numbers are up) and they categorize their beers by color instead of style.

Our beer of choice out of Russian is Толстяк, roughly meaning "Fat Man", shockingly served in a plastic bottle like it was a "Code Red" Mountain Dew. Is it good? Probably not, but it might be on the right day. At 6.1% ABV it sports the slogan " in the company of friends, in a good mood guaranteed". Sounds like a FBM-type of beer.

Russia's upside-down beer world is surprisingly because one would think that distilling vodka wouldn't be too far a bridge to cross to brewing quality beer. The same goes for Russian's European Championship team. With dominant domestic sides like CSKA Moscow, FC Zenit Saint Petersburg, and Spartak Moscow regularly making (and competing well) in the Champions League and UEFA (now Europa) Cup and players like Andrei Arshavin they really should be putting up more of a fight. With veteran Dutch coach Dick Advocaat at the helm anything is possible.

Czech Republic - Pilsner Urquell

The Czechs have put in over 800 years of brewing so you know that the history is behind the beer.. The soccer, however, has missed the mark. In 2006 World Cup they impressed early by dismantling the U.S. in their first game, but lost Jan Koller and lost steam. The 2008 qualifying campaign saw the Czech Republic easily qualify then flame out of the tournament and they missed out on the 2010 World Cup. The Czech's run to the 2012 Euros took a detour through the playoffs, but they managed to get in. Having Chelsea's Champions League winning keeper Peter Cech between the posts and fellow London-er in Arsenal's Thomas Rodsicky on the pitch substantially make things easier. Even Milan Baros (Euro 2004's leading scorer, remember him?) is still around.

Pilsner Urquell is our beer of choice for the Czechs. It was the first "pilsner" style beer in the world, first brewed in 1842. The world's first light-colored beer became so popular through the Austrian Empire that a special train traveled each day from the Czech city of Plzen to Vienna.

Since 2000, Pilsner Urquell (now owned by SAB MillerCoors) is the largest exporter of beer from the Czech Republic.

Tags: Beer, The Best of Both Worlds

The Best of Both Worlds - KC’s Supporters Groups Built a Beer-Rainbow for a St. Patrick’s Day


 
When soccer and beer collide... that's the best of both worlds. This space reserved for any intersection of the suds and the sport whether business, beer and soccer events, or random humor. 
 
Saint Patrick's Day is always a bit of a haul for Americans as we over-indulge on unnecessary things like green beer and Jameson when we'd never think of doing such regularly. For several Major League Soccer teams it was their 2012 home opener as well.
 
Normally you'd think that this was a all-hands-on-deck sort of situation for the folks in Kansas City and their  supporters group "the Caudron"; getting TIFO, tailgates, and tickets all straightened out. But throw in a St. Patrick's Day parade and that's when a few flags and the like will do.
 
Or you could build a float that resembles a beer-rainbow. We're sure there's plenty of time for that...
 
Oh wait there is?



Makes us thirsty just looking at it.

Mmmmmm.... beer....

Local TV coverage of the float and KC's supporters:





Get the NEW Free Beer Movement "Pint Glass" shirt! Only from Objectivo.com

Tags: Major League Soccer, Supporters Groups, The Best of Both Worlds

The Best of Both Worlds: NASL Champion Minnesota Stars FC Get Their Own Beer



When the Minnesota Stars won the 2011 North American Soccer League championship cup last fall we're sure they weren't thinking they'd be able to drink a beer made especially for them when their title defense kicked off the following spring.

The Twin Cities-based Northern Brewer, a home brewing store with over 17 years experience and the web's number one retailer of home brewing supplies, just announced a partnership with the club that will put a Stars-specific beer in the hands of their supporters.

Meet "Shining Star" Pale Ale.

In the words of Northern Brewer:
Bright and intrepid, great hops on a grassy backdrop, and superb interplay between all the elements. Wait, are we talking about the beer or the Stars Soccer team? The two converge in this tribute beer to The Minnesota Stars FC, the 2011 North American Soccer League Champions.
To support their worthy efforts we've developed a hop-forward pale ale of the American school. Palisade hops lend a smooth bitterness while Centennial and Columbus provide brisk citrus, pine, and grassy flavors. A measured contribution of crystal sweetness from Bairds Light Carastan rounds out the flavor and makes for a
A sessionable ale, perfect for watching the latest match or unwinding after a game.
Northern Brewer is donating 10% of profits from this kit to the Sanneh Foundation, a charity that focuses on soccer as a way to make a difference in the lives of inner city kids.
Stars FC now join an elite group of teams and/or supporters that have beers made in their honor, but the first home brew that fans can make themselves.

Sporting KC has their "Drop Kick" Amber Ale from Weston Brewing, while supporters of Seattle Sounders have two beers to their name ("Brougham Bitter" from Big Al and soon "No Equal" Amber from Redhook), and Columbus Crew have a pair of local beers renamed for their team.

The beer is now available from Northern Brewers online shop. Even if you're not a Stars FC, but you are a home brewing soccer fan, why not try and brew up this batch?

Get the NEW Free Beer Movement "Pint Glass" shirt! Only from Objectivo.com

Tags: Beer, North American Soccer League, The Best of Both Worlds

FBM DrinkWear - Baltimore Bohemians Jersey and Scarf

Scarves up. Pints up.

Combine a soccer team with an iconic East Coast beer and we're sold. The Baltimore Bohemians will make their professional debut during the 2012 United Soccer League season.

National Bohemian Beer began brewing in Baltimore back in 1885 and the one-eyed, mustachoed "Mr. Boh" has been a symbol for the beer since 1916. "Natty Boh" is considered the official beer of Baltimore since is being served at Memorial Stadium in the 1960s.

Two weeks ago the club announced their partnership with Pabst Brewing Co. (which now owns the brand) to sponsor the team and just this week the club revealed their jerseys and scarves with Baltimore's beer featured prominently.

National Bohemian even "sponsored" our 2011 Major League Soccer Super "Draft" with Mr. Boh as the host.

If this isn't the perfect marriage of soccer and beer then we don't know what is.

And don't worry... you'll be able to get a Natty Boh while watching a match this season as well. Plenty of FBM opportunities there.

Be sure to follow the Bohs on Twitter, on Facebook, and the club’s official website.

Spotted on "The Demin Kit".

Get the NEW Free Beer Movement "Pint Glass" shirt! Only from Objectivo.com

Tags: DrinkWear, The Best of Both Worlds

In Barcelona, the Soccer Sells the Beer

By Eric Beard / Señor Spanish Correspondent / Editor, A Football Report (@AFootballReport)

Americans love a good beer, and a free beer more so. Catalans, amongst tapas, sangria, fine wine, Gaudi, and Shakira, love their local beer, Estrella Damm. They're also buying it for a new reason this Spring, as it helps them see little Lionel and the rest of FC Barcelona. Not that the average guy or girl in Barcelona doesn't already follow the Blaugrana, but by buying five Euro worth of Estrella, or about 15 beers, you earn a code to get 15 Euro off of a ticket to the Camp Nou.

(Notice the highest rank comment on the Youtube video explaining the promotion. Translated: Drink beer to help Barça!)

So it's unofficially official, the Free Beer Movement has been embraced in one of the last places on earth where it actually needs to be spread. With the hundreds of thousands, if not millions, of Barça fans in the region of Catalunya, the club has created a fairly intrinsic partnership with its official beer sponsor. The average culé drinks beer at a bar or whenever they have friends over for Friday night copeo, but they also try to go and see Barça at least a few times a season.

The main difference between this partnership and one between, say, Sam Adams and the New England Revolution, is that clearly the PR boosts Estrella more than it does for FCB. In short, it's a variation of the FBM that the FBM could only dream of. Instead of buying a beer to convince your friend to go watch MLS with you, this is, at least to a degree, buying beer to help fulfill your desire to take in the beautiful game.

Following the Free Beer Movement grow and become relatively mainstream amongst the MLS and U.S. Soccer community has been refreshing and unbelievably enticing. Whether it was earning the support of Alexi Lalas or the American Outlaws or Kyle Sheldon (D.C. United's Marketing Director, who's hosting a Free Beer Movement event in May), the mission to "build American soccer one beer at a time" is undoubtedly a noble one. But how exactly can we gauge when the FBM becomes a success and American soccer to here to stay?

Well, that debate is for another time and another place. However, when Sam Adams goes out of its way to create a promotion with the Revs or any other brewery knocking down MLS's door to get in on the action that's when we'll know the FBM has struck a chord. Maybe the FBM ends when MLS and U.S. Soccer fans are able to enjoy a beer with the beautiful game with all their friends for non-ulterior motives, just like the Barcelona beer and footy-lovers who are hitting two birds with one stone.

But as for now, I'm going rogue and using this little Estrella Damm opportunity to convert fellow Americans studying abroad into fans of the game. Converting Spaniards into MLS fans, well that's a job for someone far more ambitious than myself.

About Eric

Eric Beard is the editor of the highly-praised, "A Football Report". He is a philosophy major and soccer player at Emory University in Atlanta, GA, but is currently studying abroad in Barcelona, Spain.

You can follow "A Football Report" on Twitter here or Eric's personal account.

Tags: Beer, Soccer Marketing 101, The Best of Both Worlds

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